Visits and development the Kohera way!
We're always on the go at Kohera. About 50% of our time is spent doing visits to offices and in some cases homes. The other 50% is spent designing, developing software, coordinating documentation and driving the business forward. Thankfully, the bulk of our work is generated through referrals which has kept our advertising budget at almost zero - there is no marketing department here! Marketing is a very comprehensive discipline which has to happen throughout the business at all times. At its core is the idea that the business exists for two reasons: to make money and to please customers. It should be clear that to do the first sustainably, you have to do the second really well, so we do meet periodically to discuss trends in our client demands and to ensure that what we talk about and offer is always relevant.
This week the focus has been on enabling the software asprirations of a plumber. I can't go into any more detail than that, really, but the job falls squarely within our collective competencies and the client's own subject-specific knowledge is astounding. He needs tactful help to take his ideas to the next level and we're getting into a development support and project management role in some respects. Watch this space.
Our own website redesign was long overdue and as you can see, we're edging towards a delightful dénouement after weeks of discussion and planning. The website until now has never been more than a portfolio of haphazard information: I suspect no one ever read it except for the contact details! Now it will become a resource to which we'll actually direct enquirers so that they can at least categorise their need based on the menu options at the top. Consider this:
"Yes, I'm a high-net-worth individual who is fed up with these duplicate photographs and I'm not sure how to sort out the gallery. And I want Marion to be able to see all the pictures, too. The internet is so unreliable here in the countryside. Ah ha! I need the Technology Concierge service."
"Horatio breaks the printer every time he tries to fix it. I wish he would get on with his job. I've got some files here I really can't afford to lose. While he's here, maybe the consultant could work out why the computer is so slow? I could take out an hour a week support package with Kohera? Ah! That's offered under their Prestige Consultancy section."
"We can't manage all the company training in a spreadsheet anymore. It's just getting silly - we can't even access the file at the same time as each other. And John corrupted it once which caused havoc. It wasn't his fault, though. Kohera offers custom software solutions. I'll ring James and have a chat about the problem."
Can you paint yourself or your company into any of these examples? Maybe you've got other difficulties or want to advance the technical side of the business. By all means comment below!